The purity of the water makes seven tiki spiced rum stand alone, like fiji itself.Its colour is a deep brown amber, like the volcanic earth that nurtures the sugar cane. Its aroma is the scent of Fijis forests. Sugarcane, vanilla, peach, banana and dark wood. Its flavour weaves the sweetness of sugarcane with wood and vanilla to create a perfect balance. Its feel is welcoming like the people of Fiji. Its finish is traditional, yet has its own original smoothness.When the Seven Tiki gods first created this spiced rum, the Spirit of Unknown Passion. This act is celebrated in the Orange Peel Ritual. To offer thanks to the gods, a slice of orange peel is tossed into the rum. Glasses are then raised to honour the gods with a cry of praise before drinking.